I was thrilled to be selected as one of the winners in the Bead Star competition, and have been eagerly checking my mailbox every day, hoping my issue would be there. Nothing yet, but I couldn't wait, so I braved the holiday crowds and went out to Michaels this morning to sneak a peek.
I have to admit, I am disappointed in the magazine layout. I was expecting a beautiful, clean layout like "Stringing," but instead of showcasing each project with a full page layout and instructions, there is a large sponsor ad at the bottom of each page, which really detracts from the pieces, and gives a very cluttered look. Then you have to flip to the back to get the instructions.
Having worked in the advertising industry for 20 years as a graphic designer/art director, I am painfully aware of the "make my logo bigger" mentality of sponsors. Obviously, they need significant recognition in the magazine, but couldn't it have been more tastefully done? Like, how about each sponsor getting their logo on the page with each winning entry, and then a full page ad somewhere else in the magazine.
If I had not been involved in the contest, I would have never bought this magazine off the shelf. While many of the projects are terrific, the magazine itself is not very appealing to look at.
Erin