There is a lot of valuable information in this thread.. I actually ordered that book for my kindle.. and started reading it.. I too just started selling on etsy.. though I have been marketing my jewelry for 5 years privately, i had no shop or online source... in the first chapter of the book I was able to apply several of the things he mentioned.. Hopefully this will give me a start. I am just looking for a way to sell what I love to create.. Thanks for all the good advice posted on here.. I am retired now.. and this is a full time job setting this up and finding time to create too.. LOL..
As someone who just opened their own store on Etsy two days ago, I think you just need to be patient, but as others have pointed out, networking is a good way to build up a following for what you're selling. You also have to set yourself apart from every other jewellery business out there, because let's face it -- there are a lot of them! Let people know what's special about your jewellery, and what your store offers that no other store does.
Back to the networking thing -- the entire time that I've been working my way up to opening my business, I've been networking, both online and in person. I've already sold some items locally. I have a background in business, and one thing I decided to do was to make a deal with one of my friends who has a rather popular Facebook page and Youtube channel. I told her she could have her pick of any of the pieces I'd made and have it for free. She would then wear it in one of her videos and say where she got it, linking over to my store on both her Facebook and Youtube pages. In turn, on my Etsy and Facebook pages, I will link back to her and get her more fans and hits.
I'm also very active on Etsy and keep in contact with a few people on there, some of whom were kind enough to give me discount codes on return visits. They've now become admirers of my store and many items within it, and I have shown them the kindness that they showed me in the past, by giving them discount codes for their first purchase.
As far as advertising on forums, it's a good idea to advertise on forums where the members are not all jewellery makers themselves. As another poster pointed out, most people here can already make all the jewellery they want -- they don't need to buy it; but if you post somewhere where someone has no idea how to make jewellery, they're much more likely to be interested in the type of merchandise you're offering. Just be sure that advertising is allowed in any forum you visit, and that it won't get you into trouble!I hope this helps a bit. Don't be discouraged if it takes a bit of time for anything to sell. Keep making it and listing it when you can, and people will eventually turn up. :)Liana
EDIT: I forgot to mention another thing. Make your own business cards and take them with you wherever you go. Hand them out to friends and family, who will pass them on to others, and hand them out to locals who express an interest. Some employees at your LBS may also be open to the idea of allowing your business card to be put onto display once you show them some of your pieces.
My jewellery store, Creative Variancehttp://www.etsy.com/shop/creativevariancehttp://www.facebook.com/creativevariance
Thanks Lynette, for the helpful information.
Great posts Lynette and Megabgirl. Thanks for the great info!
Megabgirl, I was interested in the idea of your 4 Etsy sites. (All that work, girl, even, thinking about all that work is exhausting me!) In your opinion, is it better to categorize your work into different shops? Especially when the posts above recommend a minimum of 100 items? What would be the best balance between variety and being a specialist at your thing?
Nope, I don't have an Etsy store, or even to aspire to one. I do shop there though :-)) It seems to me that jewellery artists esp on Etsy, want to become known in one niche? I'm very curious about this! My jewellery making is FAR more haphazard, and I love it that way, lol. I often wonder though, if the path to success is more focused.
Thanks for sharing your expertise.
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I just reopened my Etsy shop at the start of July, and I am having an infinitely better experience this time around, I have to say. One thing I have done is to make sure and join teams, I am also running coupons every 3 days, linked to the facebook page (you have to go to the facebook page to get my coupon codes), and I try to make sure that I am not only adding things when I update my coupons, but that I am interacting with other people as well. Favoriting other shops, following other artists, etc. I've got a lot more activity this time around and one of my items just made a treasury list. (Squee!) No sales, yet, but I am more optimistic this time around than I was before. So, keep plugging away, read the handbooks, join some teams, and so on.
Hi I know this thread is from a long time ago but wondered if you have had any luck now Cassie? Have you learned any new tips about selling on Etsy you can share?
I have had a shop on Etsy for about 18months, but only started listing items on there about 2 weeks ago, as I was too busy with work to make anything I was happy to sell at home. So far, I've got about 12 items in my shop, and sold 2. Both sales were from friends but they bought through my Etsy site. I have found that social networking is a great marketing tool. Get a facebook business page, twitter, pinterest. You can link all of these to Etsy and it's a free way of promoting yourself. Above all though, word of mouth seems to be the best marketing. Most of my sales are friends, or friends of friends, and as you get more well known, friends of friends will be telling their friends etc etc it goes on.
I've found that on etsy, you need to have those key words in your titles for people to be able to find your jewellery when they're searching for something. For instance, I sell a lot of hammered copper jewellery. So I tend to put 'hammered copper' in the title. I think it's really important to be very detailed in your description, like putting sizes by measuring your items, and any other details you can think of that went into making it. It seems that a lot of sellers on Etsy are using words like beautiful, pretty, elegant, to describe their items, like another person has posted in this thread. I'm not sure that really helps. If someone is looking for a piece of jewellery, it goes without saying that they want it to be beautiful! Also, the tags on Etsy really seem to help. You can tag the materials used to make the piece, and words associated with the piece. You can also tag a theme to it as well. Use everything they offer to help people be able to find your jewellery on there, because everyone knows that you have to fight to get your stuff seen on a site that is over saturated with jewellery!
Hope this helps,
I've been lurking here for a couple years and have never actually posted anything, but I thought I'd sign in and give everyone some etsy advice I've picked up (I make glass beads and we discuss Etsy nonstop on those forums).
First off, use ALL of your tags, and use them in a descriptive manner. For example, if you have a blue beaded cuff bracelet, type your tags out as " blue beaded bracelet, blue bracelet, beaded bracelet, peyote stitch cuff, peyote stitch bracelet, blue peyote stitch" etc etc. "Blue bead" is the most commonly searched term for beads on Etsy, so if you have them in your piece, make sure you put that in your tags.
Descriptive titles are a must. If your blue beaded cuff bracelet looks like a beach scene, for example, is ready to ship and has a sterling silver clasp, make your title say something like "blue beaded cuff bracelet beach scene sterling silver clasp ready to ship". It sounds like an overkill run-on sentence, but Etsy's search engine optimization is geared to pick up things listed as closely to the search term as possible - if you have "blue beaded cuff" in your title and tags it will show up in the first page or two of listings as opposed to pages and pages back in the results.
Make sure to use your "materials" tags also. Specify things like sterling silver, ultra suede, seed beads, Czech glass, etc. Often people will search for a specific thing and choose to narrow down materials instead of wading through 30 pages of listings.
Also, the newest listings will show up first, so make sure you list new stuff once in a while.
Another very important thing is good pictures. Sounds like something that doesn't need to be said, but the better your pictures are, the more the customer can see detail, colors, shapes, etc. It's also a good idea to have your piece modeled in at least one picture. This helps the shopper get a better impression of the way it lays. A good closeup and good lighting will always work in your favor.
So yeah. That's the important stuff as I can think of it at the moment. If you have any questions you can feel free to ask :)