7 Ways to Turn a Jewelry Shopper into a Buyer

re: 7 Ways to Turn a Jewelry Shopper into a Buyer

Luv3 — Fri, 04 Dec 2009 16:25:35 GMT

I'll be doing a small craft show in March (my 1st!) and I'm gratified by the idea of 'less display'.Not only am I not sure of the table space I'll have, but I only have one case my husband had used for his Lure collection. I have several seed bead rings I need to figure something out for display too. I could always slip them on a roll of nice fabric I suppose. Any suggestions would be welcomed. This is an endeavor I'll be doing with my sister, a nature watercolorist. So I plan for lots of 'nature' and 'GREEN' items.

re: 7 Ways to Turn a Jewelry Shopper into a Buyer

Rhoda@10 — Fri, 31 Jul 2009 16:42:06 GMT

In keeping with the "display less" theory, I bring a wide variety of items to fairs and festivals so I can change things up depending on what people seem most interested in. Each fair/festival has it's own unique patrons with differing tastes, interests and budgets. Since you can't really get this feedback in advance, it's good to have the flexibility in your offerings. At my last fair, I changed out 3 of my displays based on what purchases were being made, customer interactions/comments/feedback, and trends I saw in buying prices throughout the day. I had my best fair day ever and will definitely continue to do this. http://rhodasdesignsfromtheheart.com/

re: 7 Ways to Turn a Jewelry Shopper into a Buyer

Redbirdranch — Tue, 14 Jul 2009 14:08:38 GMT

Thank you Ms. White for the informative list of how to improve a customer's experience and a the bottom line for every vendor. I loved the story format and your suggestions are clearly appropriate to any merchandise an artist is offering for sale.

re: 7 Ways to Turn a Jewelry Shopper into a Buyer

Gyspy Mary — Mon, 13 Jul 2009 22:46:24 GMT

I love this Article. I now can keep in the Car the storage unit that I wheel to Craft Sales. Take a couple of totes and put a lilttle of this and that, and have a little variety. I also, loved an earlier post, about displaying a "Digital Picture Frame". So, if a buyer sees something they like, I can fetch it for them. yeah! Thanks, Mary

re: 7 Ways to Turn a Jewelry Shopper into a Buyer

Wanda W — Mon, 13 Jul 2009 15:33:15 GMT

Hi, I always look for your articles, but now I am in a quandry, how do you select what to display if less is best? When do you bring out more? Do I just display alittle of the SS, Copper and Brass? thanks for any input since I have a couple of bigger shows coming up this fall, Wanda

re: 7 Ways to Turn a Jewelry Shopper into a Buyer

Notesong — Mon, 13 Jul 2009 12:44:19 GMT

This list as a whole is fantastic! Although I sell online, I still enjoyed reading it and will keep it in mind for the future. You never know!

re: 7 Ways to Turn a Jewelry Shopper into a Buyer

claudiaclaudia — Mon, 13 Jul 2009 12:15:47 GMT

I love #6 - Throw in something for free! If someone buys a high-end piece, ask if she would like to choose something from (point out a grouping of your lower-end pieces) as a gift from me to you. I used to do this when I would cold call on independent gift shops showing my jewelry. I would sell my pieces wholesale to the buyer for the store. If that person immediately started making piles of the items she was interested in and adding up her total, I would say, "Why don't you choose something for yourself - it'll be my gift to you?" Or, if the buyer was a man, "Why don't you choose something for your wife?" It was so easy!

re: 7 Ways to Turn a Jewelry Shopper into a Buyer

DebbieA@29 — Mon, 13 Jul 2009 12:00:35 GMT

Glad that "Display Less" was your first suggestion. Overly stocked booths are often so busy that they make me nervous. Your eyes need places to stop and rest. Or as the old adage goes, less is more.

re: 7 Ways to Turn a Jewelry Shopper into a Buyer

Jean Campbell — Mon, 13 Jul 2009 12:00:11 GMT

This is a great post, Merle! Thanks for laying out the information in such a clear, accessible way.