Part of having a successful jewelry business
is finding ways to make your business stand out from the rest. But that doesn't mean that you need to spend a lot of money on marketing materials and fancy packaging. Although having some things like business cards, postcards, and even brochures is a great way to get your work and your business seen by a lot of potential customers, there are things you can do to make sure your customers keep coming back for more -- and they don't cost a thing!
- Staying true to your artistic vision and creating what you love to create is one way to set your work apart -- in a sea of online jewelry shops, you want to make sure that your customers will be able to recognize your work quickly and easily.
- Providing excellent customer service is another great way to make sure your customers remember you and your jewelry business. Repairs, customer inquiries, and timely communications with customers are all ways that you can establish great relationships with customers and turn them into repeat customers.
- Build a community around your jewelry and your products by writing a regular blog about your finished work, including insight into your process and your materials. When people know the story behind your jewelry business, they will find a connection with you, and will be more likely to think about your jewelry when they want to make a special purchase for themselves or a friend.
Want three more ways to boost your jewelry business for just five bucks? Here are three of my top beading and jewelry business resources from the Beading Daily Shop:
||Customize your beaded jewelry with unique clasps: One way
to make your handmade beaded jewelry stand out is to finish each piece
with a unique, handmade clasp. A well-designed, well-made beaded clasp
can even serve as a focal point for a beaded bracelet or necklace. A
simple beaded rope made with your favorite tubular beading stitch (mine
is twisted tubular herringbone stitch) can be turned into a fabulous
special occasion beaded necklace with the addition of a handmade clasp.
And one of my favorite resources for getting inspiration, ideas, and
instruction in stitching custom beaded clasps is from Custom Clasps with Melinda Barta. Learn how to create one-of-a-kind finishings for your one-of-a-kind beaded jewelry.
||Personalize your handmade jewelry: Back in the days when I
was starting my jewelry business, I took a lot of custom orders for
people who wanted me to craft a keepsake for them. Creating custom
jewelry for someone that captures a memory or a moment in time is a very
special job, and one that I took great pride in doing for my customers.
These days, I can do a lot more when it comes to creating custom
keepsake jewelry, thanks to my new skills in easy mixed media jewelry
techniques. Using resin, paper, and even found objects in special pieces
of keepsake jewelry is easier than ever with all the easy mixed media
jewelry-making techniques you can learn in Personalized Jewelry: Capturing Memories in Handmade Details featuring none other than jewelry maven Jean Campbell!
||Take outstanding jewelry photographs: If you want to have a
successful online jewelry business, you need to be able to take crisp,
clear, creative photos of your handmade jewelry for your blog, online
shop, or website. A great photograph of your finished beaded jewelry can
be worth more than a thousand words -- it can lead to increased online
sales, acceptance into high-end juried craft and art shows, and more
cash in your pocket. You spend a lot of time working on the fine details
of your beaded jewelry projects, so make sure that you are representing
all the care that goes into these pieces with high-quality photographs!
In Shoot, Share, Sell, photographer Jim Lawson shows you how to
use your smartphone to take incredible jewelry photos without investing
in a new digital camera.
And, yes, you read that correctly: for a limited time, these three digital downloads are just five bucks each in the Beading Daily Shop! Download them on to your favorite desktop or laptop computer, and get almost-instant inspiration for ways you can give your jewelry business a little boost. You can also check out Herringbone Stitch: Basics and Beyond with Melinda Barta, and Bead Stitching Pentagons with Jean Power for just five bucks each for the digital downloads!)
Do you have a jewelry business? Are you thinking of starting one? Let's share our favorite low-cost or no-cost ways to give your jewelry business a little boost! Leave a comment here on the Beading Daily blog with your questions, tips, and ideas for running a successful jewelry business.
Filed under: Beaded Beads, Bead Making, Herringbone Stitch, How To Bead, Seed Bead Patterns, Bead-weaving, Mixed Media Jewelry, Bracelet Making, Jewelry Business, Necklace Making, Bead Crafts, Beaded Jewelry Design, Beads, Jewelry Making, Beading Daily