Summer is a popular time for craft shows. As you wander down the aisles, you may be wondering about selling your own jewelry at a local show. Is it worth it?
Viki Lareau, author of Marketing and Selling Your Handmade Jewelry and the "Bead Biz" column in Beadwork, advises, "Regardless of whether your ultimate goal is to have a catalog, sales reps, your own gallery, or be a private stylist to movie stars—I think everyone needs to start with doing some craft shows. Why? Because shows will prepare you for any other direction you decide to go. They give you exposure and experience with the public, they let you try new designs and pricing structures, and they give you the chance to network with other people in the same business."
This is not to say that the craft show route is an easy one. There are a number of challenges you'll want to consider—increased competition, the mix of handmade crafts alongside cheap junk, and the hard, physical labor of setting up a booth and standing behind it all day. More than a few beading and jewelry bloggers have some good advice to consider. Here's a sampling: