Email Marketing For Small Jewelry Business: Engaging Customers With Great Emails!

You’ve probably heard it a thousand times: whenever you do a craft show or attend an event where you’re selling your handmade beaded jewelry, you should be capturing email addresses. But why? What do you do with them? How can you use a list of email addresses to market your beaded jewelry or jewelry-making supplies to interested customers? It’s great to have a list of customer emails, but unless you know how to use them, you’re missing out on a major part of marketing your jewelry business online.

If you’re the owner of a small jewelry business, using email is one of the most cost-effective ways to reach customers with information about your products. But how do you get started? What’s the best platform to use? How do you capture emails to create a mailing list? And most importantly, how can you make sure that your customers actually open the emails you send before they hit the “delete” button?

Join bead artist and entrepreneur Heather Powers on Tuesday, April 14, 2015 at 1 p.m. EST for Email Marketing For Your Jewelry Business, and learn Heather’s tried-and-true techniques for creating engaging marketing emails that will help you keep new customers while expanding your jewelry business.

Find out how to create great content for your emails, how to use emails with social media for the best results, how to build and manage an email mailing list, and how to get the most out of your emails when it comes to marketing your handmade beaded jewelry.

Most businesses these days use some kind of email marketing to reach their customers and keep them informed and engaged, so why shouldn’t you? Join us for Email Marketing For Your Jewelry Business with Heather Powers and learn how to effectively use your email list to reach customers, increase sales, and expand your jewelry business.

Bead Happy,


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Beading Daily Blog, Jewelry Business
Jennifer VanBenschoten

About Jennifer VanBenschoten

Born in New Jersey in 1974, I escaped to the Adirondacks for the first time in 1995, making it my permanent home in 2000.  I have been interested in beads, buttons and making jewelry as long as I can remember.  It's probably my mother's fault - she was a fiber artist and crochet historian, and whenever she ordered supplies from one mail order source, she would order a huge bag of assorted buttons and beads for me and my sister!